An eMarketer study that surveyed Canada, Germany, Japan, the UK, and the US, found that 77% of women are apprehensive about using tools such as Foursquare. Simply put, the sentiment from women may be “I just don’t want you to know where I am.”
Prominent mobile blogger Luke Wroblewski recently tweeted
“Scientists said with enough info about past (mobile phone) movements they could forecast someone’s future whereabouts w/ 93.6% accuracy”
Suggesting humans are creatures of habit but also raising concerns of privacy.
