So it’s been a few weeks since Netscape released its ‘Digg’ style news portal. Verdict? Very interesting. I think what we’re seeing is that Digg is effective because it caters to a niche market. When we bring the same innovation to a mainstream level we get a front page that lists top headlines such as:

• Kitten survives trip through wood chipper
• Brandy to replace Star Jones on The View?
• Poll: Overweight America does read labels
• List of July TV premiere dates
• Guide to Fantasy Football Defensive Players
• Paris Hilton Wants to Reproduce
• Keith Richards to be in ‘Pirates’ movie
• The Sopranos Cast Is All Signed, Clearing Path to Eight Episode End Run

Of course I’m being selective in showing you titles but the amount of Entertainment news dominates at least 50% of the top headlines on Netscape. Kind of reinforces the reasons newspapers adopted a top down approach to begin with. Of course it’s still early and Netscape news may turn into something unexpectedly good. But as of now it’s pretty much what I expected: an Entertainment news portal. I’m curious if Netscape feels their initiative is successful…

This entry was posted on Friday, November 3rd, 2006 at 3:00 pm and is filed under web2.0, internet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.