An interesting exercise started by the Toronto UX shop Teehan+Lax. They have created a UX Fund with an initial investment of $50,000. The fund includes many industry leaders who are often quoted as having great user experiences:

• Apple
• EA
• Google
• JetBlue
• Netflix
• Nike
• Progressive
• RIM
• Target
• Yahoo

Of course anyone would tell you not to invest solely based on one criterion so it’ll be interesting to see if user experience has a common upswing in this situation.

This entry was posted on Wednesday, January 3rd, 2007 at 4:24 pm and is filed under ux. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.