From wikipedia:

SWOT Analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective.

* Strengths: attributes of the person or company that are helpful to achieving the objective.
* Weaknesses: attributes of the person or company that are harmful to achieving the objective.
* Opportunities: external conditions that are helpful to achieving the objective.
* Threats: external conditions which could do damage to the business’s performance.

The value is in being able to map your strengths to opportunities and strategize ways to mitigate weaknesses and threats or even turn them into opportunity and strengths.

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