Lately I’ve been playing with a neat product called Trendio. You get $10,000 in play money and purchase words for your portfolio. You are banking that the words you purchase will be on more headlines among the top news agencies. If the word is perpetuated more your stock increases. It’s interesting to see how much words such as Bush, Oil, Gas, Iraq are really ingrained in our current media.

Another fun tool I’ve come across are Google Trends. No play money involved but you can type in words and see a how many people have been searching for it over a given timeline. It also shows you what countries people are searching from and allows you to compare upon various words. Very interesting to see things such as technology and design being more heavily searched upon in India than the States.

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