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How to entice your users and get them to stay

I guess I’m a little behind on my news but this was the presentation Stephen P. Anderson presented at IA Summit 09. It’s a great presentation that speaks to the subtle nudges we can give users to incentivize their participation. If you want data there needs to be a fair value exchange. Stephen goes through a range of tools designers can use to entice users and then get them to stay.

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